Partnership agreements defining sportsbooks & casinos are announced regularly, showing industry growth continues after two decades of operation. The latest partnership confirmed comes from Optimove & Blue Ribbon, which will work alongside each other to enhance player retention programs for engagement purposes. Agreement details relate that integration of Blue Ribbon’s software will permit registered bettors with customized jackpots & loyalty programs. This partnership means to recreate the classic era of online gambling, where comps were issued to dedicated players.

Optimove & Blue Ribbon have equally discussed this partnership on a public forum, mentioning praise for one another’s respective attributes. Optimove’s VP of Strategic Partnerships noted the innovative approach that Blue Ribbon has sustained with customized jackpots & separate marketing campaigns for those large payouts. Optimove mentioned that it’d educated ordinary bettors on the benefits associated with jackpots & the integrity of promotional bonuses with slot machines. Optimove promises that platform expansion will continue through 2021 & leading providers will be located to continue prominent growth.

Incentives available to consumers have increased tenfold by Optimove electing Blue Ribbon for a strategic partnership. Players acquiring “VIP Rewards” will increase after software integration is completed. Details on when integration is arriving weren’t provided. However, the new year is being selected for an official unveiling.

Blue Ribbon Creating New Methods for Player Acquisition

The Co-Founder & Chief Marketing Officer of Blue Ribbon spoke publicly about this partnership agreement. Dan Fischer emphasized that visionary goals expressed by Optimove led towards this agreement being finalized. Blue Ribbon noted that in the Covid environment of betting, new methods & strategies in acquiring customer attention had become a goal for both Optimove and Blue Ribbon. Under those conditions, this partnership makes viable sense.

Either party didn’t detail provisions regarding the timeframe & financial margins of this contract. Under a standard partnership agreement with suppliers, casinos acquire higher profit margins.